We Donate 51% of Net Profits

Helping others is the other half of our mission

While giving you great prices and service when you buy your contact lenses online is half of our mission, there is another aspect that is just as important. In fact it is 51% of our mission to be exact.

To learn even more about our company and our mission, visit our “About Us” page.

51% of net profits donated and you choose!

We decided when we started this company that we would donate MORE of the profits to help save the planet than what we put in our own pockets. For this reason, our net profits break down like this. 51% goes to the charity or non-profit you choose (see below) and 49% stays within the company.

Of course all staff still get paid, as that is not part of our “net” but a part of our cost. But once our bills are paid (lease, supplies, shipping, salaries, etc), the money left is the “net”. It is from that amount that we donate 51%. 

too much sun exposure is bad for your eyes

Every purchase helps someone

As a privately-owned company that is 100% Canadian owned and operated, we don’t “owe” any investors or outside “economic interests” any money ever. For that reason, we are free to do what we want with all of our net. We built contact lens company that way on purpose. We did it because we will never be beholden to any party who tells us who we can or cannot donate to, or any political or affiliation who tries to direct our funds. 

It is ALWAYS UP TO YOU, the customer. You always decide where our profits go and we like it what way. You are a part of something very unique and special and as a Canadian who both wants a great price and a better planet, you get that with

This Month’s Highlighted Cause

Feed Families All Across Canada With Your Purchase believes that saving the planet can mean many different things. From lowering the pollution in our environment, to reversing climate change, helping wildlife and even working with children in our poorest communities right here in Canada. But another important aspect is how we treat others all around the world.

This month, our default group (remember you can choose any group you want) is Food Banks Across Canada, a project founded by When you choose this charity you are enabling us to donate 51% or more of our net profits to an assortment of charities across Canada including critically-important food banks across our great nation. In other words, this is a time when we MUST come together for the good of the nation and the world and you are now a part of that great effort.

In Canada, we have been doing a good job of lowering the poverty rate. But the reality is that tens of thousands of Canadians still go hungry every night, and many are seniors, disabled and children. If that doesn’t break your heart, we don’t know what will. Want to learn more about the current state of poverty in Canada, click here.

So, why a food bank program now when things are getting better in Canada? Yes, it is true we are improving the lives of Canadians as a nation. However, there is still so much to do, and now with COVID-19, we are seeing the weakness in our system. Distribution is being bottlenecked, resources are scarce, and those with more resources and income are more able to afford buying food online or have the time to go to the store whenever they need to in order to purchase groceries. Those who are “working poor” or even unemployed may not have the money, time or even ability to get to a store.

The only way we can really help our planet is if we work together with more than just money. Money helps but it is our actions, our words, our thoughts that also matter. That is also a big part of what we are doing, trying to raise awareness and help our customers get “plugged in” to the various causes in the world. 

So that is why we say that our hearts go out to each and every one of our customers. You are all very important in OUR IMPORTANT WORK and for that, we must say:



Full List of over 80 non-profits and charities

The following is the a full list of all the non-profit organisations and charities that you can support when you buy your contact lenses online with us. We accumulate these donations over time and then provide payments to the following important groups 1-2 times a year with these funds. The first section is the TOP 20 that our customers choose to donate our profits to. The list below is the comprehensive list of them all so that you can easily BROWSE and CLICK to learn more about each group. Thank you for being our customer and being a part of something very special and unique in this crazy world.

the entire list of non-profits

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